Top UX Challenges on Mobile Web That You Don’t Know
The world is moving towards digitalization, and with these rapid changes, business is moving from e-commerce to m-commerce.
Around 5.22 billion people around the globe use mobile, thus increasing its significance as a business platform.
Now companies are being more focused on the UX of mobile web, as the investment return on mobile web UX is almost $100 on $1.
The high investment return comes with a number of challenges for tech developers.
Let’s explore some of the top challenges that UX mobile web developer faces.
Why does it matter?
The desktop searches are already dethroned by mobile searches; most users browse a brand’s website from mobile.
Image Source: https://bit.ly/38MD4hO
The mobile is now considered as the first chance to make a long-lasting impression on clients, as they judge about the web within 50 milliseconds.
The UX interface is capable of creating an impact on the whole user journey. Though the mobile app is also an alternative to the website, most users omit the process if they are requested to download an app.
If you request them to find their desired product on the mobile app, they will find it on another web rather than downloading the app.
Therefore, mobile webs are designated as the most preferred platform and receive a higher level of attention.
Top UX Challenges On Mobile Web
When you talk about a mobile app, all that is focused on is the web page’s appearance and aesthetics.
The importance of first striking impression and comforting the user’s journey has increased the UX’s adequacy.
Thus, the increasing demand creates a number of challenges for developers; let’s see some of the developers’ top challenge.
Challenge 1: Content
Content is considered to be an adequate element on the site. The UX interface and content work together; the interface brings content into focus.
Around 38% of the users will not return to the website if your interface does not highlight the content. You have to show all the valuable content attractively in a limited space, and this is the challenge.
Solution: The basic solution is to prioritize content as per the user intent. Once you have understood the client’s psyche, post the content as per the requirement, you can also use drop-down menus, calls-to-action and clickable options on your webpage to create some space for the content.
Challenge 2: Design
The design is the foremost thing that the user notices. If you have an attractive interface on your desktop web designs, it doesn’t assure the same level of interaction on mobile.
85% of the users expect it to get even better from the desktop when they visit web mobile. You also have to fulfil the different needs and requirements of the user when visiting the mobile web.
Solution: The first solution is to use minimalist designs while maintaining the necessary elements of your brand. The usage of images is also considered effective in increasing the attraction of the content. An interface in which the user has to zoom-in is not recommended.
Challenge 3: Speed
The mobile browser’s speed is the must-have element; it can cost $2.6 billion to the company in terms of lost sales on annual bases.
The convenience of accessing the website from mobile increases the user’s expectation of a faster loading webpage.
If not, then there are potential chances that the user may abandon your website forever. To maintain a balance between the UX elements and speed is a challenge for developers.
Solution: Google provides a number of tools that can be used to test the speed of your mobile web. Checking your mobile web speed on different platforms from a different location will reflect the original speed. This will enable you to increase the performance of your web.
Challenge 4: Feasibility
Designing a simple website is convenient; you can directly use your tool and get to your client like a piece of cake.
But in a bigger project, you have to specify the persona and predict the consumer journey. But what if the consumer journey is a complex one?
This serves as a challenge for the developers to arrange all of it within a mobile size page.
The ultimate approach is to prioritize the functions that are more adequate for the website.
Solution: Its solution starts with the discovery phase. During this phase, developers have to identify the challenging aspects and create their interface first. This aligns with the familiar UX practices like; mapping out the journey of different users. See the following illustrations;
Now identify the challenge in the whole journey. Let’s consider it is Login, prototype it first and then move towards other parts.
Challenge 5: Software Limitation
There are numbers of software that are used to develop a mobile web. This software can provide you with different interactions and rich animations, but not all of them.
The majority of developers use wireframe that cannot stimulate heavy animations and interactions. The software is also not capable of changing its state; for instance, it will remain the same when you log in as a user or admin. The basket, full or empty, will look alike.
These limitations serve as a challenge for tech experts.
Solution: There are a number of potential solutions for this challenge;
- Predict the complexity and interface requirement of the project before developing. If it can’t be catered by wireframe, then use higher-fidelity software.
- Use your own designed animated prototype.
Challenge 7: Budget
The whole mobile web development process is most affected by the challenge of limited time and budget.
If the developers are underpaid, they will deliver you poor quality of work. Unfortunately, it is a bitter pill to swallow that most clients do not appreciate the designer’s efforts and often underpay them.
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I guess this is why 77% of developers believe that the bad interface is only the client’s fault. The customer tends to bounce back when they buy research papers UK from your site if the interface is not good. It is observed that having a customer-friendly interface will definitely increase your sales.
Solution: Project managers and business analyst are serving as a bridge between client and developer. They are responsible for deciding all terms and conditions with the clients and developers before project initiation.
Challenge 8: Android V/s Android
There is IOS, and then there is Android, and then there are several further divisions even in Android that creates a problem. There are 2-10 different versions of Android software.
All of the market leaders in Android cellphone prefer to bring some alteration and customization in their system.
This creates a challenge for a developer to create a web that suits all type of cellphone.
Solution: To deal with it, you can follow Google’s guide that reflects the latest Android software changes. The second option is to create a web in accordance with the company that is the largest seller.
Image Source: https://bit.ly/3txuMST
Wrapping it up
The mobile web is a new trend that has overtaken the business market. The majority of users are preferring convenience over other things that are increasing the usage of mobile browser for online purchase.
Therefore a sudden shift in the development and significance of the mobile web is observed. The dramatic increase in development has created a significant impact on tech experts.
The increasing demand and requirements of clients have increased the challenges of developers. I have mentioned the 8 topmost challenges faced by the developers; these challenges range from administrative to technical issues.
The list of issues depicts that if you are at the initial level of your career or working as a freelancer, then these challenges will be intensified.
Though every challenge can be catered to, I hope the solutions that I have provided will support you in solving these issues.
Amanda Jerelyn is currently working as Content Executive at Dissertation Assistance, the organization famous for its assignment writers UK. She is a dedicated and passionate writer that is visible from her blogs.