Top Points to Consider While Developing a Mobile App
Mobile phones, especially smartphones, have become indispensable in the modern world. We are seeing people from different businesses like transportation, hospitality, healthcare, retail, marketing, education, and more using it an effective manner to spread their prowess. With time, as there has been an increase in the number of people using smartphones, there has been a steady rise in innovation, application enhancement, user-friendliness, and breakthrough advancement.
Mobile apps are now becoming the number one choice amongst business leaders. The sole goal behind developing creative mobile apps is to ensure that the business can be outreached to the maximum target audience with more user engagement. We all know that companies run to make profits and one way to do that is by reaching out to the target audience. This is where smartphones have given a new dimension to businesses for customer acquisition and interaction.
There is an acute need in the market for reputed mobile app development companies to create breakthrough applications that can win the hearts of their target audience. This is where it becomes essential to hire mobile app developers as they are the ones who put in their heart and soul to come up with creative solutions for your business.
In the forthcoming sections of this write-up, we have highlighted some top points to consider while developing a mobile app. We promise after reading this piece of content; you will be in an excellent condition to understand the different things that go into developing a creative mobile app.
Let’s get started.
Selection of the Right Platform
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The ultimate objective of developing a mobile app is to reach out to the maximum number of the target audience. Here, selecting the right platform becomes highly critical. Before taking the final call, scrutinize a few things like the country you are targeting, demographics, type of business or industry, etc. For example, if you are targeting the US, it is essential to divert your attention to iOS and then Android. The reason being, these are two popular platforms employed in the US. People over there give less importance to Windows.
It is equally important to consider the different platforms you should consider before developing a mobile app. We recommend you to master in one specific platform initially and then go for other platforms.
The best way to select the platform for your mobile application is by considering the target audience, app brand, app features, and pricing strategy. The next thing is to choose a development methodology for your business app. You can go for either native, mobile web or hybrid. We will cover this in the next point.
Choosing Between Native or Hybrid
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Native apps are mobile applications that are specifically designed for a particular mobile operating system. In the case of iOS, usually swift is employed and Java for Android. Since native apps are for specific platforms, they can take maximum benefit of operating system features. It can utilize device-specific hardware, software, and cutting-edge technology accessible on mobile devices like camera, one-touch pay, fingerprint, and GPS.
Whereas, hybrid apps are an exclusive combination of native and web apps. It is an application that can be deployed for different operating systems like iOS, Android, Windows, etc. It can even run on different browsers like Mozilla, Chrome, IE, Safari, etc.
Both of them have pros and cons. If you go for a native application, it can prove to be costly and time-consuming. However, it can give you a faster user experience. On the other hand, if you go for a hybrid app, it will cut costs and time considerably; however, mobile app developers need to play around its cons. So, the best thing is to define your priorities and then select the best option out of the two.
Backend
This again depends on your perception before you start the development process. Today, most of the apps are API-driven. Nevertheless, not all the apps developed would need a custom backend along with a connection to the mobile employing APIs. It is possible to handle the comprehensive app with the aid of a local database. The peculiar thing is that these apps do not require exceptional backend support. From the perspective of developers, you need to scrutinize the requirement for a backend by keeping other things like cost and time in mind to set up a backend. Then take a final call.
Mobile Analytics
Analytics are the critical components of technological advancement. There is a need for a tool that can help you scrutinize how things are working. However, when it comes to mobility, analytics is not being employed properly. In case you decide to implement analytics, remember to ensure that it is relevant to your business goals. It should also assist you to comprehend and increase the performance of your app.
The mobile analytics data can come in handy to ensure better user engagement and interaction. It helps in strengthening the overall user experience. Before using mobile analytics, think about the type of data that you wish to track and store. Plan it ahead of the development phase. This way, you can get the best results from mobile analytics. Start with Google Mobile App Analytic and carefully watch the user behavior of your app.
UI/UX Design
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UI/UX plays a critical role in the modern-day mobile app world. It is so vital that the future of your app mainly is contingent on it. There is a difference between UI & UX. UI is a user interface while UX is user experience. A superior UI without good UX is a perfect recipe for disaster. This is a critical component of mobile app development. The reason being, 99% of times users will not come back if your app is not appealing or user-friendly.
Target Audience
It is incredibly vital to determine the actual users of your mobile app. You should always think about your target audience while developing the mobile app. Hence, it becomes essential to consider factors like the country where your target audience resides, their age group, gender, occupation, and interests. It is equally important to ask pertinent questions like who is going to use my mobile app? How can I add more value to their lives? These are some of the questions that will help you before starting the mobile app development process.
Size & Screen Density
A mobile application is developed to ensure that it fits into different devices. There are varying screen sizes that will be used on. The most popular screen sizes are 1200×768, 1920×1080, and 1280×720. You also need to keep an eye on the screen density, which will vary according to devices. There are instances wherein; a mobile app will give a freezing look at a particular resolution range. While on another device, it might look great. Texts will also vary according to the screen size.
